IBT: Search Engine Optimization

Description: Learn to improve search rankings with search engine optimization (SEO) techniques and strategies. The class introduces how search engines work and explore best practices for performing website optimization, evaluating on-page ranking factors, getting links, increasing page rank, and analyzing results to help boost search engine positioning.

Prerequisite: MKTG-200 or MKT-110.
Credits: 1

Currently Offered

Course # Days Time Dates Instructor Seats  
EBUS 411A-81 Online Online 01/18/16 - 02/19/16 Corneau 15 Register
EBUS 411A-81 Online Online 08/31/15 - 10/02/15 Corneau 16 Register