IBT: Google AdWords

EBUS 411B
Description: Learn how to quickly harness the power of Google AdWords and get the most ROI from pay-per-click (PPC) advertising. The class covers how to choose the best keywords, write compelling ad copy, and measure the effectiveness of ads on Google's leading PPC platform.

Prerequisite: MKTG-200 or MKT-110.
Credits: 1

Currently Offered

Course # Days Time Dates Instructor Seats
Summer
EBUS 411B-81 Online Online 06/12/17 - 07/14/17 Revell-Love 13
Fall
EBUS 411B-81 Online Online 10/02/17 - 11/03/17 Revell-Love 16