IBT: Google AdWords
Google.com is the most widely used search engine and accounts for 54% of all web searches as of 2005. Combine this with the fact that search marketing is the fastest growing advertising medium and you've got one of the most powerful marketing mediums available today. This class will guide students on how to effectively setup and manage Google AdWords campaigns including the following: strategy, implementation, ad creation, budget management and analysis.
Prerequisite: MKTG-200 or MKT-110.
Not Offered This Semester