IBT: Web Analytics

EBUS 411C
Description: Measuring a website's activity is becoming more important everyday. This class will explore topics such as finding out how people found your site, how they explored it, and how to optimize the site to offer the visitor the best experience. Students will learn how to use web analytic software to measure return on investment, conversion rates and overall site activity such as visits, page views and top referrers.

Prerequisite: MKTG-200 or MKT-110.
Credits: 1

Currently Offered

Course # Days Time Dates Instructor Seats  
Spring
EBUS 411C-81 Online Online 01/06/14 - 02/07/14 Karpf 11 Register