IBT: Web Analytics

EBUS 411C
Description: Ever wonder how a change in your website impacts customers? Or how consumers are finding your website? Google Analytics is the de facto standard for web analytics today and allows site owners to track, analyze, and report on site visits, marketing goals, and ad revenue generated from their website. In this class, students will learn how to measure traffic/source, site performance and conversions while using Google free reporting tool: Google Analytics.

Prerequisite: MKTG-200 or MKT-110.
Credits: 1

Currently Offered

Course # Days Time Dates Instructor Seats  
Fall
EBUS 411C-81 Online Online 11/09/15 - 12/11/15 Staff 18 Register
Spring
EBUS 411C-81 Online Online 01/12/15 - 02/13/15 Wylie 16 Register