IBT: Web Analytics
Measuring a website's activity is becoming more important everyday. This class will explore topics such as finding out how people found your site, how they explored it, and how to optimize the site to offer the visitor the best experience. Students will learn how to use web analytic software to measure return on investment, conversion rates and overall site activity such as visits, page views and top referrers.
Prerequisite: MKTG-200 or MKT-110.
||01/12/15 - 02/13/15