IBT: Google AdWords

EBUS 411B
Description: Learn how to quickly harness the power of Google AdWords and get the most ROI from pay-per-click (PPC) advertising. The class covers how to choose the best keywords, write compelling ad copy, and measure the effectiveness of ads on Google's leading PPC platform.

Prerequisite: MKTG-200 or MKT-110.

Not Offered This Semester

Course # Days Time Dates Instructor Seats