IBT: Google AdWords
EBUS 411B
Description: Learn how to quickly harness the power of Google AdWords and get the most ROI from pay-per-click (PPC) advertising. The class covers how to choose the best keywords, write compelling ad copy, and measure the effectiveness of ads on Google's leading PPC platform.
Prerequisite: MKTG-200 or MKT-110.
Not Offered This Semester
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