Provides an in-depth examination of Internet marketing, including current innovations, ethical issues and tactics. A semester-long group-based project solving an internet marketing challenges for real-world businesses will help students apply their learning. Heavy use of the Internet, website analysis, consumer behavior and integrated media along with current events and changes in e-marketing will be required.
Prerequisite: MKTG-200 or MKT-110
||01/06/14 - 02/21/14