Digital Marketing I

MKTG 250
Description: This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.

Prerequisite: MKTG-200
Credits: 3

Currently Offered

Course #	Days	Time	Dates	Instructor	Seats
Summer
MKTG 250-40	Online	Online	05/06/24 - 06/21/24	Staff	13
Fall
MKTG 250-40	Online	Online	08/26/24 - 10/11/24	Staff	11