Writing for the Web
Good web writing provides information and increases navigability. This course examines techniques, styles, and formats involved in writing for the web. Students will employ a voice that matches the tone of the site, while writing clear, engaging, and concise objectives, with an eye toward delivery, continuity, and search engine optimization. Students will also cover good practices for content management, including the value of content ownership, audits, archiving, and maintenance.
||03/10/14 - 04/25/14