Creating Event Experiences
This course provides a foundation of knowledge and skills required for the successful management of events, in both business and leisure contexts. Areas of focus include basic project management techniques, experience design principles, concept and theme development, program design, destination/site research and selection, sourcing of vendors and service providers, and fundamental target marketing concepts. As a central project, students develop a multi-day experience for a target audience at a specific destination, designed to enhance an anchor event.
||08/28/17 - 12/15/17