Global Competitive Intelligence
This course introduces the process and practice of conducting and using competitive intelligence which is a systematic program for gathering and analyzing information about competitors' activities and business and industry trends to further business goals. The student will learn how to frame competitive intelligence questions, gather the requisite information from domestic and international data sources, and analyze and report on the information for relevant actions by strategic decision makers in the organization.
Prerequisite: Complete MKT-110 or BUS-120, and complete ACC-130.
Not Offered This Semester