Customers, Markets and Sales/Marketing Programs

MBA 530
Description: Investigates how organizations define and develop relationships with customers and clients and then expands those relationships through marketing and sales programs. A special emphasis is on the design and implementation of marketing programs and the application of learning models to leverage information obtained from the market. The implications of market decisions on other areas of the organization such as supply chain relationships, operations, human resources, partners and distributors will be addressed.

Prerequisite: Complete either MBA-500 and 15 credits OR MBA-521
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
Spring
MBA 530-85 Online Online 03/05/18 - 04/28/18 Forest 3
MBA 530-81 Online Online 01/08/18 - 03/03/18 Forest -4
MBA 530-85A Online Online 03/05/18 - 04/28/18 Forest 4
Summer
MBA 530-85 Online Online 07/02/18 - 08/25/18 Staff -4
MBA 530-85A Online Online 07/02/18 - 08/25/18 Staff 6
Fall
MBA 530-81 Online Online 09/03/18 - 10/27/18 Staff 15
MBA 530-85 Online Online 10/29/18 - 12/22/18 Staff 14