Customers, Markets and Sales/Marketing Programs

MBA 530
Description: Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.

Prerequisite: None

Not Offered This Semester

Course #	Days	Time	Dates	Instructor	Seats