Issues in Public Relations

MCM 405
Description: In this seminar-based course students will act and be treated as public relations management professionals, required to identify, analyze, solve, write and present information in an effective manner. Case studies and typical public relations problems in non-profit and profit organizations will examine the trends, policies, principles and ethics of the public relations profession. Practical application of public relations theory and research will be conducted. Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals.

Prerequisite: MCM-310 Must complete 90 credits before taking this course.

Not Offered This Semester