Business Innovation

MGMT 380
Description: New product or service development is a creative process. When done well, it creates a culture of innovation identified by interaction among multiple organizational functions. Students are introduced to the complexity of the process and to the systems needed to manage it. They will explore steps in the process including generating ideas, developing the concept as well as analyzing and evaluating it. Students will also consider the increasing pressure to adapt products/services to foreign markets.

Prerequisite: MKTG-200
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats  
Fall
MGMT 380-40 Online Online 08/25/14 - 10/10/14 Lotto 16 Register
Spring
MGMT 380-45 Online Online 03/16/15 - 05/01/15 Staff 16 Register