MKT 110
Description: Stresses consumer orientation as the basis for developing the marketing mix (product, price, place, promotion) for goods, ideas or services. Students will learn the terminology and study the institutions of consumer and industrial markets and the impact of social and economic considerations on the decision-making process. Case problems and assignments require the student to apply marketing principles. Some sections of this course will utilize WebCT as a learning and communication tool. Students should have reliable Internet access outside of class.

Prerequisite: None
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats  
MKT 110-01 TTH 3:30-4:45PM 01/18/16 - 05/06/16 Dodson -1 Register
MKT 110-51 M 5:30-8:15PM 01/18/16 - 05/06/16 Adams -2 Register
MKT 110-51 M 5:30-8:15PM 08/29/16 - 12/16/16 Adams 10 Register
MKT 110-01 TF 9:30-10:45AM 08/29/16 - 12/16/16 Bartsch 13 Register