Consumer Behavior

MKT 210
Description: This class provides an introduction to consumer behavior including an in-depth study of the internal and external influences on consumer behavior, consumer personalities, values and motivations, the consumer decision making process and the primary differences between consumer and organizational buying. Students will complete applications of the course material to real-world marketing situations, assess current brands' marketing strategies with respect to consumer behavior and develop an understanding of the societal impact of consumer behavior.

Prerequisite: Complete BUS-120 or MKT-110.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
MKT 210-01 MW 2-3:15PM, 11-12:15PM 01/15/18 - 05/04/18 Henrie 10
MKT 210-01 MTH 9:30-10:45AM 08/27/18 - 12/14/18 Henrie 14
MKT 210-02 MW 2-3:15PM, 11-12:15PM 08/27/18 - 12/14/18 Henrie 8