Consumer Behavior

MKT 210
Description: Introduction to the growing field of public relations, its history and its future. Students will interview current practitioners in the field, write news releases, engage in campaign development and research trending social media methods. Emphasis is placed on Public Relations as a management function designed to build two-way communication for organizations/clients and their publics. Practical application of ethics is stressed throughout the course.

Prerequisite: Complete BUS-120 or MKT-110.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats  
MKT 210-01 WF 12:30-1:45PM 08/31/15 - 12/18/15 Perry 4 Register
MKT 210-02 WF 2-3:15PM 08/31/15 - 12/18/15 Perry 9 Register
MKT 210-51 M 5:30-8:15PM 08/31/15 - 12/18/15 Staff 1 Register
MKT 210-51 M 5:30-8:15PM 01/12/15 - 05/01/15 Cathcart 2 Register