Integrated Advertising

MKT 230
Description: Recognizes the ever changing world of advertising and the rapidly expanding choices of media options. The goal is to research and create effective copy and design to propel the brand's strategic message to the target audience across all appropriate media; a blend of traditional and digital/cyber space. The centerpiece of this course is a student team-driven case study of an actual brand that leads to a fully integrated advertising campaign.

Prerequisite: Complete BUS-120 or MKT-110.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats  
Fall
MKT 230-01 TTH 12:30-1:45PM 08/25/14 - 12/12/14 Wheeler 0 Register
MKT 230-51 W 5:30-8:15PM 08/25/14 - 12/12/14 Golann 4 Register
Spring
MKT 230-01 MTH 11-12:15PM 01/06/14 - 04/25/14 Coates 5 Register
MKT 230-02 TTH 12:30-1:45PM 01/06/14 - 04/25/14 Wheeler 2 Register