Students will learn the marketing research processes that underpin informed decision making, customer relationship management, branding, new product development, and channel configuration. Methods of data acquisition such as surveys, interviews, and focus groups will be studied and applied. Quantitative and qualitative analysis will be highlighted with special attention paid to the utilization and implementation of appropriate methods of analyses.
Prerequisite: MTH-180, MKT-210
||01/12/15 - 05/01/15