Event Publicity, Promotion & Sponsorship

MKT 315
Description: Events require publicity to gain attendees, promotion to engage clients and customers, and sponsorships to help off-set costs. Students will learn the skills necessary to promote, and market an event, and may also be responsible for design, planning, organization and implementation. The course will emphasize the marketing techniques required to ensure a successful event, including pitching potential event sponsors, creating supporting sponsorship documents/media kits, integrating budgeting and measurement of success, and exploring how to get trade, press and media coverage for the promotional event. (Offered Fall only)

Prerequisite: MKT-110 OR BUS-120 and 60 completed credits.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats  
MKT 315-51 TH 5:30-8:15PM 01/18/16 - 05/06/16 Colman 0 Register
MKT 315-01 TF 8-9:15AM 08/29/16 - 12/16/16 Colman 8 Register