Brand and Account Management
Introduces the structure and responsibilities of the account manager. Students will explore the creative, strategic and client areas, and learn how to build a brand, maintain it and position it for maximum success. Managing the marketing process throughout the product life cycle will be emphasized. Hands-on projects, case studies and a semester-long client project will be required. This course will utilize an online course management system for assignment submission, quizzes and interaction outside of class. Reliable Internet access outside of class required.
Prerequisite: MKT-110 or BUS-120. Must complete 60 credits before taking this course.
Not Offered This Semester