Digital Marketing

MKT 350
Description: Students will learn how digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy and hands-on tactics will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Student teams will conduct a digital marketing audit and recommendation plan for local businesses as a key component of this class. Students will register for and utilize advanced online marketing tools.

Prerequisite: Complete 30 credits and either BUS-120 or MKT-110.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats  
MKT 350-01 TTH 2-3:15PM 01/16/17 - 05/05/17 Young 0 Register
MKT 350-01 TTH 12:30-1:45PM 08/28/17 - 12/15/17 Young 1 Register
MKT 350-02 TTH 2-3:15PM 08/28/17 - 12/15/17 Young 17 Register