Digital Marketing

MKT 350
Description: Students will learn how digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy and hands-on tactics will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Student teams will conduct a digital marketing audit and recommendation plan for local businesses as a key component of this class. Students will register for and utilize advanced online marketing tools.

Prerequisite: Complete 30 credits and either BUS-120 or MKT-110.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats  
Fall
MKT 350-02 TTH 5:30-6:45PM 08/25/14 - 12/12/14 Young 6 Register
MKT 350-01 TTH 3:30-4:45PM 08/25/14 - 12/12/14 Young 1 Register
Spring
MKT 350-01 TTH 3:30-4:45PM 01/12/15 - 05/01/15 Young 4 Register