Digital Marketing

MKT 350
Description: Students will learn how digital tools and multiple platforms have created a wide range of marketing options for organizations. Theoretical strategy and hands-on tactics will illustrate the strategic reasons for utilizing digital marketing and how to use the tools most effectively. Student teams will conduct a digital marketing audit and recommendation plan for local businesses as a key component of this class. Students will register for and utilize advanced online marketing tools.

Prerequisite: Complete 30 credits and either BUS-120 or MKT-110.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
Spring
MKT 350-01 T 12:30-3:15PM 01/15/18 - 05/04/18 Young 3
Fall
MKT 350-01 TTH 12:30-1:45PM 08/28/17 - 12/15/17 Young -3