Principles of Marketing
MKTG 200
Description: The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In this course, students will learn marketing terminology and principles including the marketing mix, marketing segmentation and how external forces impact marketing strategy as well as how marketing fits into the organization.The impact of ethical issues, diversity, globalization and social responsibility on marketing decisions will also be examined.
Prerequisite: None
Credits: 3
Currently Offered
| Course # |
Days |
Time |
Dates |
Instructor |
Seats |
| Spring |
| MKTG 200-45 |
Online |
Online |
03/11/24 - 04/26/24 |
Singletary |
-1 |
| Summer |
| MKTG 200-40 |
Online |
Online |
05/06/24 - 06/21/24 |
Staff |
11 |
| MKTG 200-45 |
Online |
Online |
07/01/24 - 08/16/24 |
Staff |
5 |
| Fall |
| MKTG 200-40 |
Online |
Online |
08/26/24 - 10/11/24 |
Staff |
12 |
| MKTG 200-45 |
Online |
Online |
10/21/24 - 12/13/24 |
Staff |
3 |