Marketing and the Organizational Mindset

BUS 120
Description: Business decisions begin with a fundamental understanding of the marketplace. From target market to competition,globalization to industry analysis, businesses must evaluate the marketing, organizational management, and international implications of decision-making. Students explore the behavioral and business decision-making process for marketing and management as they are introduced to these strategic processes critical to business success. Students will learn how to build and function within successful teams as they engage with Vermont-based businesses to analyze and recommend solutions to real-world business challenges and opportunities.

Prerequisite: BUS-110 or permisison of Assistant Dean
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
Spring
BUS 120-01 MTH 12:45-2PM 01/25/21 - 05/07/21 Duffy 4
BUS 120-02 TF 11:10-12:25PM 01/25/21 - 05/07/21 Patten 11
BUS 120-03 TF 9:35-10:50AM 01/25/21 - 05/07/21 Patten 17
BUS 120-04 TF 2:20-3:35PM 01/25/21 - 05/07/21 Patel 21
Fall
BUS 120-01 TF 11:10-12:25PM 08/31/20 - 12/18/20 Patten 10