This course examines persuasive communication in a variety of contexts (interpersonal, group, public) and media (face to face, computer mediated, traditional mass media). Topics will include classical rhetorical theory, social psychology theories, audience analysis, ethics, credibility and power. Contemporary applications of persuasion to be explored include political campaigns, media agendas, and sales promotion, and students can expect to produce a persuasive campaign of their own.
Prerequisite: COM-100 or COM-110 or MKT-110 plus 30 completed credits OR 60 completed credits
Not Offered This Semester