IBT: Search Engine Optimization

EBUS 411A
Description: Learn to improve search rankings with search engine optimization (SEO) techniques and strategies. The class introduces how search engines work and explore best practices for performing website optimization, evaluating on-page ranking factors, getting links, increasing page rank, and analyzing results to help boost search engine positioning.

Prerequisite: MKTG-200 or MKT-110.

Not Offered This Semester

Course #	Days	Time	Dates	Instructor	Seats