Event Promotion and Sponsorship
Events require publicity to gain attendees, promotion to engage clients and customers, and sponsorships to help off-set costs. Students will learn the skills necessary to promote, and market an event, and may also be responsible for design, planning, organization and implementation. The course will emphasize the marketing techniques required to ensure a successful event, including pitching potential event sponsors, creating supporting sponsorship documents/media kits, integrating budgeting and measurement of success, and exploring how to get trade, press and media coverage for the promotional event.
Prerequisite: Complete either MKT-110 OR BUS-120 OR EVT-125 and 60 credits.