Students study the business model of franchising and perform a comparative analysis of the franchise agreements of several major franchises. Students investigate and analyze the pros and cons of launching a franchise using established franchises as models. The course covers multiple perspectives - why people buy a franchise, why people create a franchise and the cost/benefits of franchises.
Prerequisite: Complete MGT-120 OR MGT-365 OR MGT-270 OR by permission of Dean. Complete 60 credits.
Not Offered This Semester