Introduction to Marketing

MKT 110
Description: In this introductory marketing course, students will learn the foundations of marketing including how the marketing mix (product, price, place, promotion, people, process and physical evidence) is applied to for-profit and nonprofit organizations, brands, causes, services, and ideas. Students will explore the impact of marketing on society and how marketing influences more than just purchase decisions while they develop a marketing plan for an organization, product, or service. Additionally, students will practice what they have learned in a simulated environment.

Prerequisite: None
Credits: 3

Currently Offered

Course #	Days	Time	Dates	Instructor	Seats
Spring
MKT 110-51	TH	5:30-8:15PM	01/17/22 - 05/06/22	Adams	1
Fall
MKT 110-01	W	9-11:45AM	08/29/22 - 12/16/22	Staff	11