Introduction to Marketing
MKT 110
Description: In this introductory marketing course, students will learn the foundations of marketing including how the marketing mix (product, price, place, promotion, people, process and physical evidence) is applied to for-profit and nonprofit organizations, brands, causes, services, and ideas. Students will explore the impact of marketing on society and how marketing influences more than just purchase decisions while they develop a marketing plan for an organization, product, or service. Additionally, students will practice what they have learned in a simulated environment.
Prerequisite: None
Credits: 3
Currently Offered
Course # |
Days |
Time |
Dates |
Instructor |
Seats |
Spring |
MKT 110-51 |
TH |
5:30-8:15PM |
01/17/22 - 05/06/22 |
Adams |
1 |
Fall |
MKT 110-01 |
W |
9-11:45AM |
08/29/22 - 12/16/22 |
Staff |
11 |