Introduction to Marketing
MKT 110
Description: In this introductory marketing course, students will learn the foundations of marketing including how the marketing mix (product, price, place, promotion, people, process and physical evidence) is applied to for-profit and nonprofit organizations, brands, causes, services, and ideas. Students will explore the impact of marketing on society and how marketing influences more than just purchase decisions while they develop a marketing plan for an organization, product, or service. Additionally, students will practice what they have learned in a simulated environment.
Prerequisite: None
Credits: 3
Currently Offered
Course # |
Days |
Time |
Dates |
Instructor |
Seats |
Spring |
MKT 110-01 |
TF |
2:30-3:45PM |
01/16/24 - 05/03/24 |
Bush |
11 |
Fall |
MKT 110-01 |
MTH |
11:30-12:45PM |
08/26/24 - 12/13/24 |
O'Grady |
0 |