Exploring Marketing II
In the second course of a first-year sequence marketing students will continue their exploration of the profession by answering the question Who am I as an ethical marketing professional? Students will explore ethical codes of conduct in the profession and link that to their own personal and aspiring professional ethics. Using opportunities gained through current events readings, discussions, speakers, and self-reflection, students will develop their initial professional values statement which they will revisit in their final Capstone experience.
Prerequisite: Complete MKT-111. Must be a first year Marketing?major. Take BUS-120 concurrently.