Introduction to Digital Marketing
MKT 250
Description: Students will learn how to utilize digital platforms as part of a comprehensive and integrated marketing strategy. Through a mix of strategy, professional certification, and hands-on application and practice students will be exposed to the digital marketing ecosystem and best practices in the discipline. Teams will work with a client to conduct a digital audit and provide digital marketing recommendations. Students should expect to sign up for and utilize current online tools.
Prerequisite: Complete BUS-120 or MKT-110 with a minimum grade of C.
Credits: 3
Currently Offered
Course # |
Days |
Time |
Dates |
Instructor |
Seats |
Spring |
MKT 250-01 |
TF |
2:30-3:45PM |
01/25/21 - 05/07/21 |
Funk |
1 |
Fall |
MKT 250-01 |
MTH |
1-2:15PM |
08/30/21 - 12/17/21 |
Funk |
16 |