Introduction to Digital Marketing

MKT 250
Description: Students will learn how to utilize digital platforms as part of a comprehensive and integrated marketing strategy. Through a mix of strategy, professional certification, and hands-on application and practice students will be exposed to the digital marketing ecosystem and best practices in the discipline. Teams will work with a client to conduct a digital audit and provide digital marketing recommendations. Students should expect to sign up for and utilize current online tools.

Prerequisite: Complete BUS-120 or MKT-110 with a minimum grade of C.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
Spring
MKT 250-01 TF 2:30-3:45PM 01/25/21 - 05/07/21 Funk 1
Fall
MKT 250-01 MTH 1-2:15PM 08/30/21 - 12/17/21 Funk 16