Introduction to Digital Marketing

MKT 250
Description: Students will learn how to utilize digital platforms as part of a comprehensive and integrated marketing strategy. Through a mix of strategy, professional certification, and hands-on application and practice students will be exposed to the digital marketing ecosystem and best practices in the discipline. Teams will work with a client to conduct a digital audit and provide digital marketing recommendations. Students should expect to sign up for and utilize current online tools.

Prerequisite: Complete BUS-120 or MKT-110.
Credits: 3

Currently Offered