Integrated Marketing Communication

MKT 270
Description: Students will develop a resonant, data-driven, and ethically sound Integrated Marketing Communications Campaign for a real-world client. Utilizing all elements of the promotional mix, they will design this IMC campaign to achieve all objectives set forth by the client.

Prerequisite: Complete either BUS-120 or MKT-110. C-.
Credits: 3

Currently Offered

Course #	Days	Time	Dates	Instructor	Seats
Fall
MKT 270-01	MTH	2:30-3:45PM	08/26/24 - 12/13/24	Silver	5