Integrated Marketing Communication

MKT 270
Description: Students will develop a resonant, data-driven, and ethically sound Integrated Marketing Communications Campaign for a real-world client. Utilizing all elements of the promotional mix, they will design this IMC campaign to achieve all objectives set forth by the client.

Prerequisite: Complete either BUS-120 or MKT-110 with a minimum grade of C-.
Credits: 3

Currently Offered