Digital Marketing I
MKTG 250
Description: This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.
Prerequisite: MKTG-200
Credits: 3
Currently Offered
Course # |
Days |
Time |
Dates |
Instructor |
Seats |
Summer |
MKTG 250-40 |
Online |
Online |
05/06/24 - 06/21/24 |
Staff |
13 |
Fall |
MKTG 250-40 |
Online |
Online |
08/26/24 - 10/11/24 |
Staff |
11 |