Introduction to Marketing

MKT 110
Description: In this introductory marketing course, students will learn the foundations of marketing including how the marketing mix (product, price, place, promotion, people, process and physical evidence) is applied to for-profit and nonprofit organizations, brands, causes, services, and ideas. Students will explore the impact of marketing on society and how marketing influences more than just purchase decisions while they develop a marketing plan for an organization, product, or service. Additionally, students will practice what they have learned in a simulated environment.

Prerequisite: None
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
MKT 110-51 TH 5:30-8:15PM 01/16/23 - 05/05/23 Murnaghan 5
MKT 110-51 W 5:30-8:15PM 08/29/22 - 12/16/22 Murnaghan 2