Introduction to Marketing

MKT 110
Description: In this introductory marketing course, students will learn the foundations of marketing including how to develop the marketing mix (product, price place, promotion) for goods, ideas or services. Students will apply what they have learned as they respond to current issues, case study questions and develop a marketing plan for an organization. This course is open to students who are not currently enrolled in the Stiller School of Business. Students who have completed BUS 120 should not take this course.

Prerequisite: None
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
Spring
MKT 110-01 TF 8-9:15AM 01/13/20 - 05/01/20 Bartsch 3
Fall
MKT 110-01 TF 8-9:15AM 08/26/19 - 12/13/19 Bartsch 5