Introduction to Marketing
In this introductory marketing course, students will learn the foundations of marketing including how to develop the marketing mix (product, price place, promotion) for goods, ideas or services. Students will apply what they have learned as they respond to current issues, case study questions and develop a marketing plan for an organization. This course is open to students who are not currently enrolled in the Stiller School of Business. Students who have completed BUS 120 should not take this course.