Principles of Marketing

MKT 110
Description: In this introductory marketing course, students will learn the foundations of marketing including how to develop the marketing mix (product, price place, promotion) for goods, ideas or services. Students will apply what they have learned as they respond to current issues, case study questions and develop a marketing plan for a real organization. Students will learn how to function within successful teams as they engage with actual businesses to analyze and recommend market-driven solutions to real-world business challenges and opportunities.

Prerequisite: None
Credits: 3

Currently Offered