Exploring Marketing I
In this first course of a first-year sequence designed to set a successful foundation in the program and link to their final Capstone experience, students will explore What is marketing? Through interactive discussions and speakers from different fields within marketing, students will recognize the importance of marketing in business success and how marketing influences culture while exploring current marketing trends. Students will be exposed to different career paths within marketing and learn how to leverage their courses for professional success.
Prerequisite: Take BUS-110 concurrently. Must be a first year Marketing major.