This course provides insight into consumer behavior, and how consumers engage in the decision making process. This includes an in-depth study of the internal, external, and situational influences on consumer behavior such as culture, learning, personality and lifestyle, values and motivations. Students will learn to assess current brands' marketing strategies with respect to consumer behavior and develop an understanding of the impact consumerism has on various global populations.
Prerequisite: Complete BUS-120 or MKT-110 with a minimum grade of C-.
||01/25/21 - 05/07/21
||08/30/21 - 12/17/21