Integrated Marketing Communication
MKT 270
Description: Students will develop a resonant, data-driven, and ethically sound Integrated Marketing Communications Campaign for a real-world client. Utilizing all elements of the promotional mix, they will design this IMC campaign to achieve all objectives set forth by the client.
Prerequisite: Complete either BUS-120 or MKT-110. C-.
Credits: 3
Currently Offered
Course # |
Days |
Time |
Dates |
Instructor |
Seats |
Fall |
MKT 270-01 |
MTH |
2:30-3:45PM |
08/26/24 - 12/13/24 |
Silver |
6 |