Activist Marketing
MKT 280
Description: Students will examine the concept of Activist Marketing, exploring what it means for a brand/business to lead with their values and be an advocate for social change movements. Using the 6 P's of Brand Activism developed by Ben and Jerry's--Purpose, Policy, People, Power, Publishing and Pop Culture--students will investigate brands and their history of activism to answer the question, Can brands really be activists if their ultimate goal is to sell a product?
Prerequisite: Complete either BUS-120 or MKT-110. Complete 30 credits.
Credits: 3
Currently Offered
Course # |
Days |
Time |
Dates |
Instructor |
Seats |
Spring |
MKT 280-01 |
MTH |
2:30-3:45PM |
01/13/25 - 05/02/25 |
Silver |
7 |