Activist Marketing

MKT 280
Description: Students will examine the concept of Activist Marketing, exploring what it means for a brand/business to lead with their values and be an advocate for social change movements. Using the 6 P's of Brand Activism developed by Ben and Jerry's--Purpose, Policy, People, Power, Publishing and Pop Culture--students will investigate brands and their history of activism to answer the question, Can brands really be activists if their ultimate goal is to sell a product?

Prerequisite: Complete either BUS-120 or MKT-110. Complete 30 credits.
Credits: 3

Currently Offered