Brand Management

MKT 330
Description: This course examines the role that branding plays in a sound, resonant marketing strategy. Students will learn how to build, promote, maintain, and evaluate a brand image, in a dynamic and competitive marketplace.

Prerequisite: Complete MKT-110 or BUS-120 with a C- or better. Must complete 60 credits before taking this course.
Credits: 3

Currently Offered

Course # Days Time Dates Instructor Seats
Fall
MKT 330-01 MW 12:30-1:45PM, 9:30-10:45AM 08/26/19 - 12/13/19 Henrie 13