Brand Management

MKT 330
Description: This course examines the role that branding plays in a sound, resonant marketing strategy. Students will learn how to build, promote, maintain, and evaluate a brand image, in a dynamic and competitive marketplace.

Prerequisite: Complete MKT-110 or BUS-120 with a C- or better. Must complete 60 credits before taking this course.

Not Offered This Semester

Course # Days Time Dates Instructor Seats