Consumer Psychology and Buyer Behavior

MKTG 210
Description: This course explores the psychological and behavioral factors that influence consumer decision-making. Through a combination of theoretical and applied approaches, students will examine how individuals acquire, process, and use information to make purchasing decisions. Topics include the impact of social and cultural factors on consumer behavior, the role of emotions in decision-making, and the effects of marketing and advertising on consumer choices. Students will apply their knowledge of consumer behavior to the development of buyer personas for an organization.

Prerequisite: Complete MKTG-200
Credits: 3

Currently Offered

Course #	Days	Time	Dates	Instructor	Seats
Spring
MKTG 210-45	Online	Online	03/11/24 - 04/26/24	Tuten	11
Summer
MKTG 210-45	Online	Online	07/01/24 - 08/16/24	Staff	11
Fall
MKTG 210-45	Online	Online	10/21/24 - 12/13/24	Staff	7