Analytics and Analysis for Digital Marketing

MKTG 355
Description: This course explores the role of data in creating effective digital marketing strategies. Students will analyze digital marketing data and use various analytical tools to evaluate marketing campaigns, measure performance, and optimize marketing strategies. Course topics will address web analytics, social media analytics, search engine optimization, and data visualization. Students will gain practical experience working with real-world data sets and learn to make data-driven decisions to drive success in digital marketing. Additionally, students will receive industry standard Google Analytics certification.

Prerequisite: Complete MKTG 250 and MATH 170

Not Offered This Semester

Course #	Days	Time	Dates	Instructor	Seats