Digital Marketing II

MKTG 360
Description: Digital Marketing II is an advanced undergraduate course that delves deeper into the strategic and tactical aspects of digital marketing. Students will explore advanced topics such as customer journey mapping, marketing automation, data-driven decision-making, and campaign optimization. The course will also cover emerging digital marketing trends and technologies as well as the ethical and legal considerations of digital marketing practices. Students will earn industry standard certifications and apply their learning in the implementation of digital marketing tactics for an organization.

Prerequisite: Complete MKTG-250
Credits: 3

Currently Offered

Course #	Days	Time	Dates	Instructor	Seats
Fall
MKTG 360-40	Online	Online	08/26/24 - 10/11/24	Staff	20