Social Media and Community Management

MKTG 430
Description: In this course, students explore how social media platforms and online communities impact modern society as they gain an in-depth understanding of the principles of community management. Through course materials and embedded industry-standard certification, students will examine and practice strategies for fostering online communities and engaging with audiences across various digital channels. Key topics such as social media metrics, crisis management, and content creation, with an emphasis on developing effective community management skills are emphasized.

Prerequisite: Complete MKTG-250.
Credits: 3

Currently Offered

Course #	Days	Time	Dates	Instructor	Seats
Spring
MKTG 430-40	Online	Online	01/15/24 - 03/01/24	Tursi	15